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PaulCamper acquired by Camplify

Silverpeak acted as the buy-side adviser to a marketplace leader

About our client

Camplify is a leading Australian publicly-traded P2P digital marketplace for recreational vehicles (“RVs”). Powered by proprietary technology, the platform seamlessly and transparently connects owners to hirers.

By delivering a truly scalable marketplace through automation and the network effect, Camplify has seen rapid growth. During its first full year of trading on the ASE the business delivered a GTV of 54m AUD and revenues of 16m AUD.

Why they chose us

Camplify engaged Silverpeak due to its true understanding of P2P marketplaces, their business models and value drivers.

Silverpeak’s proven reach with some of the most relevant targets and their investors across Europe was another factor.

Camplify also recognised Silverpeak’s expertise in process management and buy-side M&A execution.

How we added value

Silverpeak supported Camplify on every aspects of the M&A strategy: deal origination and execution, including sourcing, vetting, valuation, due diligence, liaising with sellers, and negotiation of acquisitions.

Following comprehensive market research, Silverpeak worked with the client to pre-qualify, prioritise and approach acquisition targets.

The target was valued on a GMV multiple to substantiate Camplify’s focus on building scale.

The successful outcome

Silverpeak finalised a first transaction with Camplify on the strategic acquisition of PaulCamper and continues to work closely with the board as its dedicated financial adviser to support its inorganic expansion across Europe.

Transaction Summary



Deal Type




Digital services





Silverpeak provided Camplify with expert analysis and advice in a challenging European market, and we value their contribution to our strategic growth objectives. This acquisition doubles the size of the existing Camplify business and strengthens our presence in the European market.
Justin Hales | CEO