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GemSeek, a leading CX analytics provider, sold to Accenture

Silverpeak worked closely with the GemSeek board and management on their journey to a strategic realisation

About our client

Headquartered in Bulgaria, GemSeek is a leading provider of Customer Experience insights and analytics technology. They help enterprises to turn disparate and unstructured data into actionable insights for Customer Experience transformation and to optimise their CX platforms. The company comprises c.200 consultants skilled in technology, data engineering, social sciences, insights analytics, and advisory.

Why they chose us

Silverpeak has strong familiarity with consumer insights, data and AI services and technology software. We also hold close relationships with major strategic/financial players in these markets.

How we added value

We worked with the GemSeek board and management on their journey to a strategic realisation, including streamlining the company vision and strategy, adjusting the positioning by redefining the company’s USP, its market approach, and its services offering. Silverpeak also produced a comprehensive set of equity story documents and investor materials.

The successful outcome

A highly competitive process with multiple offers valuing the business at a strategic premium that resulted in a sale to Accenture, a prominent digital transformation consulting firm.

Transaction Summary



Deal Type




Digital services





We extend our gratitude to the whole team at Silverpeak who promptly understood the unique dynamics of our industry and business model and ensured a smooth and competitive transaction process. Their professionalism and work ethic helped us secure this great outcome for us as a company and our shareholders.
Petko Tinchev | CEO, GemSeek