Silverpeak advises Choice Hotels on sale of Maxxton to Fortino Capital

Silverpeak, the technology investment bank, acted as the exclusive financial advisor to Choice Hotels in the sale of Maxxton, an all-in-one enterprise planning and inventory management software solution developed for vacation & short-term rental managers.

Maxxton is a software as a service (SaaS) solution to simplify the operational and reservation processes for hospitality managers. Its enterprise resource planning (ERP) platform caters specifically to the needs of the short & medium-term accommodation rental sector. Maxxton automates time-consuming manual work, improves efficiency, increases bookings and reduces staffing costs for hospitality organisations.

Silverpeak worked as lead adviser to map the marketplace, identify and contact potential buyers and negotiate a transaction through to final completion. We approached both strategic & financial buyers globally and closed the transaction with Fortino to continue building the business with the CEO.

Justin Stebbins, Director, added “This transaction represents the most logical next step for all parties involved and Fortino will strategically assist management during its next stage of growth.”

Paddy MccGwire, the Managing Partner at Silverpeak leading the process added “We are delighted to have advised on this transaction – further strengthening our position in hospitality software.”

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