Silverpeak advises Choice Hotels on sale of Maxxton to Fortino Capital
Hospitality SaaS platform finds strategic home with Fortino Capital
Silverpeak advised Choice Hotels on the Maxxton Fortino acquisition, acting as exclusive financial adviser throughout the full sale process. Maxxton is a cloud-based enterprise resource planning (ERP) platform built specifically for vacation and short-term rental managers, enabling hospitality organisations to automate reservation processes, reduce staffing costs and manage inventory more effectively across multiple properties and channels.
About Maxxton
Maxxton delivers an all-in-one software as a service (SaaS) solution that simplifies the operational and reservation processes for hospitality managers. Its ERP platform caters specifically to the needs of the short and medium-term accommodation rental sector. By automating time-consuming manual workflows, Maxxton helps organisations increase bookings, reduce operational costs and scale their operations without a proportional increase in headcount. The platform’s depth of functionality and sector focus make it a compelling solution in a market that has historically relied on fragmented, general-purpose tools.
About the transaction
Silverpeak mapped the marketplace, identified and contacted potential buyers, and negotiated the transaction through to completion. The team approached both strategic and financial buyers globally before closing with Fortino Capital, a Benelux-based growth equity firm focused on B2B software and technology businesses. Fortino Capital will work closely with the Maxxton management team to support the next phase of growth, building on the platform’s strong position in the European hospitality software market.
Silverpeak’s role
Silverpeak acted as exclusive financial adviser to Choice Hotels, managing the full transaction process from initial market mapping through to close. This deal reflects Silverpeak’s deep expertise in advising on software and technology transactions and its ability to identify the right strategic partners for high-quality software businesses at pivotal moments in their development. To find out more, visit our transactions page or learn about our approach to advisory.
What the team said
“This transaction represents the most logical next step for all parties involved. Fortino will work closely with management to support the business during its next stage of growth.” — Justin Stebbins, Director, Silverpeak
“We are delighted to have advised on this transaction, further strengthening our position in hospitality software. Maxxton has built an impressive platform and Fortino Capital is the right partner to take it forward.” — Paddy MccGwire, Managing Partner, Silverpeak