Silverpeak, the mid-market technology specialist representing growth-stage technology businesses in M&A and financing transactions, acted as the exclusive financial advisor to Rotageek, a category-leading AI-driven workforce management platform, on its acquisition by Australia-headquartered ELMO Software, backed by US-based K1 Investment.
The transaction marks a significant milestone for Rotageek, whose intelligent scheduling solutions support multi-site businesses across the retail, hospitality, and healthcare sectors, with clients including Screwfix, Nando’s, Pret A Manger and Caffè Nero. This acquisition enables ELMO to further scale its UK footprint and enhance its product suite with cutting-edge workforce management capabilities. The deal follows a competitive process led by Silverpeak, attracting interest from both strategic and private equity-backed buyers.
Chris McCullough, CEO and Co-founder of Rotageek, commented:
“Silverpeak were the standout choice for us — not just because of their deep expertise in B2B SaaS and global reach, but because they truly understood how to position and market our business. That commercial lens set them apart from other corporate finance advisors. During the transaction, they integrated seamlessly with both our senior leadership and legal teams, which was critical in navigating the exit process. The team worked relentlessly, handling complexity with clarity and ultimately driving the deal to a successful close. We wouldn’t hesitate to recommend them.”
Christopher White, Managing Director at Silverpeak, added:
“Rotageek reflects a broader trend in HR tech — that a focused product built around a clearly defined ICP can gain meaningful ground in competitive markets. Success comes from understanding workflows, processes and people. I’m pleased to have advised Chris and the shareholders on this transaction and to welcome a partner that can help deepen Rotageek’s customer relationships and scale the business internationally.”
Paddy MccGwire, Senior Partner at Silverpeak, commented:
“This transaction highlights continued investor appetite for best-in-class vertical SaaS platforms with proven scalability. We are delighted to have advised Rotageek through a competitive process that delivered a strategic buyer who shares the company’s long-term vision.”
The transaction delivered a key liquidity event for exiting investors and continued participation for senior management.
About Silverpeak
Silverpeak is a mid-market technology specialist, representing growth tech businesses in M&A and financing transactions. Our highly experienced team has completed over 300 deals, leveraging deep industry knowledge to uncover and articulate strategic value. We work with innovative technology companies to identify the right buyers and investors globally.
Silverpeak LLP is authorised and regulated by the Financial Conduct Authority. For more information, please visit www.silverpeakib.com