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Sale of Maxxton to Fortino Capital

Silverpeak worked as lead adviser to map the marketplace, identify and contact potential buyers and negotiate a transaction through to final completion

Who are they

Choice Hotels is a US-based multinational hospitality company.

Meanwhile, Maxxton is an all-in-one enterprise planning and inventory management software solution for vacation and short-term rental managers. Its goal is to simplify operations and reservations for hospitality managers by:

  • Automating time-consuming manual work
  • Improving efficiency
  • Increasing bookings
  • Reducing staffing costs

What was our involvement

We mapped the marketplace, contacted strategic and potential buyers, and negotiated the transaction.

Justin Stebbins, Director, added: “This transaction represents the most logical next step for all parties involved. Fortino will assist management during its next stage of growth.”

Paddy MccGwire, the Managing Partner at Silverpeak leading the process, added: “We are delighted to have advised on this transaction – further strengthening our position in hospitality software.”